YouTube is a giant platform for video marketing. Creating your own YouTube channel may seem a bit intimidating considering the low success to failure ratio when it comes to YouTube careers.
Are you apprehensive about starting your own YouTube channel?
We’ve got you covered!
This blog will take you through the process of starting a profitable YouTube channel step by step.
YouTube Channel Banner
When someone opens your YouTube channel, the first thing that they will notice is your banner image.
A channel banner is a piece of innovative creativity that is displayed on the top section of your channel.
Ideally speaking YouTube channel banner should have a size of 2,560 x 1,440 pixels, but practically its “safe space” should be sized at 1,546 x 423 pixels – so all content ought to be kept inside this safe space.
YouTube banner will mention to individuals what sort of videos they can expect and what your releasing schedule is. If you have other social media handles as well, your banner should specify them as well.
However, don’t overfill your banner with information and pictures. Keep it crisp and clear. Having a properly set up profile will give you credibility and help you gain YouTube subscribers.
Upload An Introduction Video
Recording an introduction of yourself may seem a little silly at first, however, it is an incredible method to leave a lasting first impression.
After setting up a channel, upload an introduction video that will begin auto-playing under the channel banner, and it is the most highlighted video on the screen. Use professional transitions to catch the viewer’s attention from the very first seconds
Another feature is that the initial segment of your introduction video will also be displayed on your channel’s homepage.
This is probably the best spot to make your audience more aware of yourself and your brand. To give your introduction video an initial boost you can also consider using third-party services to buy real YouTube views.
Curate Good Playlists
What is displayed right below your introduction video? Playlists!
Playlists are categorized collections of videos that are curated and titled by the channel owner. They are an exceptional way of grouping all videos that centre around a similar topic together to create an all-encompassing library for that particular topic or keyword.
Consider playlists and their titles/depictions as a content pillar.
You need to title your playlist in such a way that it includes the broad keyword you want to appear in search results for. In the description, you should add long-tail or secondary keywords.
Make sure that all the playlists you are grouping are relevant to the topic you want to rank for.
Set Up YouTube Channel Keywords
Google and YouTube are very similar. YouTube also depends on user-produced signals to figure out who and when to show videos to.
One of the manners in which you can assist YouTube with understanding your content and who it should be displayed to is by setting up your channel keywords. To get an extra push, you can also use external services whom you can pay and buy YouTube views.
Defining channel keywords is not a setting that you can come across easily. Perhaps this is why most channel creators seem to skip this step.
- Go to YouTube Studio.
- Select Settings.
- From the menu, switch to Channel.
- Define your keywords.
You don’t have to add thousands of keywords here. Choose only 8-10 relevant ones that depict your channel’s essence.
In fact, studies have even shown that you should stop at 50 characters when defining your keywords.
Set Up Your Custom URL
How can you get that coveted YouTube custom URL? It’s not that difficult. All you need to do is get 100 subscribers to be able to generate your URL. You can consider third-party platforms to gain YouTube subscribers.
The custom URL is helpful for one significant reason – it makes it a lot simpler to connect to your YouTube channel directly.
Rather than giving individuals a long series of random letters, you can simply give them your URL which will look like – YouTube.com/(your channel).
Setting your custom URL is accessible only after you hit 100 subscribers, own a 30-day old channel, and have set up your YouTube profile completely.
Whenever you’ve done these things, you can set your URL by going to YouTube Studio, choosing Customization > Basic information, and choosing the URL you want. Having a custom URL will make it easier for you to gain YouTube subscribers.
About Your Channel
Your channel depiction plays a huge role in helping YouTube’s algorithm understand what your content is about and who it should be shown to.
Not only YouTube, but it will also tell your viewers what you are about and what kind of videos they can expect from your channel.
This space must be utilized to list the themes you will cover, using keywords that your viewers may use to look for your videos.
When composing your channel description, remember that the first 100-150 characters are of the utmost importance. They will decide if you can catch your audience’s eyes in the search results.
Your YouTube channel may not get instant success. It can even take months to get to 1000 views. But do not give up, be consistent and your brand will get all the exposure it deserves along the way!